Raising money for your venture requires a strong pitch and a clear and compelling pitch deck, whether you’re securing funds through friends and family, VCs, or equity crowdfunding. This is true even if you’re an experienced entrepreneur with traction in your company. Recently, we covered some basics of equity crowdfunding (and how to know if it’s right for you). Today, we’ll dig into how to create a winning pitch deck once you’re ready to seek funding.

What is a Pitch Deck?

A pitch deck is a brief presentation that entrepreneurs put together when they start seeking funding for their company or venture. It gives potential…


Published on May 7, 2021 in Crowdfunding News

The New Investor’s Guide To Equity Crowdfunding Jargon

If you’re new to equity crowdfunding — or just the investing world in general — you’ll quickly realize there are a lot of new acronyms and jargon in this world. Exit … convertibles… IPO … liquidity … what?! Keep reading for a primer on all the relevant investing and equity crowdfunding vocab.

What is equity crowdfunding?

Equity crowdfunding has gotten a lot of buzz as the new frontier in investing.

The model is simple: entrepreneurs offer a share in their business in exchange for cash upfront — from anyone. Most businesses seeking crowdfunding use the raised…


Published on Mar 11, 2021 in Crowdfunding News

Wondering why your new campaign ROAS have plummeted? Whether you’re a full-scale agency or simply running ads for your small business, recent Facebook changes will likely have affected your marketing efforts. Here, we take a deep dive into exactly what’s going on — and what it means for your business.

iOS 14 Allowing Data Opt-Out

It all started with iOS 14. As part of the new update, Apple introduced an opt-out prompt for all data-tracking apps. …


Published on Apr 12, 2021 in Crowdfunding News

We’ve discussed previously on this blog how fewer than 1% of founders who seek venture capital financing actually get it during a startup’s earliest stages. The vast majority of founders instead look to their friends and family to secure initial funding. Investors from a founder’s inner circle bring a unique added value to the table, and here we’ll explain both why they’re essential to a successful crowdfunding campaign, and strategic ways to encourage their participation.

They Build Up Your Social Proof

Statistically speaking, the most successful crowdfunding campaigns share a common element: the founder’s closest people have been


Published on Apr 23, 2021 in Crowdfunding News

Backed by Amazon and currently onboarding 3,140 customers, the Arora Project helped ThisWay raise $1,596,330. How did we do it, who exactly are they, and why is their work so important?

A Wildly Successful Global Campaign

ThisWay Global helps recruiters find talented, diverse applicants by removing 500 biases from the candidate matching process. In seconds, their fully integrable platform matches all candidates to all jobs, and ranks applicants according to the best fit.

When we first started working with ThisWay Global in the summer of 2020, we already saw big things on the horizon for this awesome campaign and innovative HR Tech company. And we were right.

Our team ran a full-scale Wefunder campaign, and within a week of launching, ThisWay raised $1,070,000 from 1,191 investors — on…


Many startups are currently thriving, providing us with products and services we never knew we needed and now can’t imagine doing without. The 2020 downturn proved to be the perfect time to get many ventures off the ground, and it also provided an opportunity for fundraising alternatives other than banks and VCs to prove themselves as viable cash flow routes for startups — including equity crowdfunding.

When the pandemic first emerged, few could have predicted the impact it would have on the global economy. …


Investing in a startup can yield significant returns, but it ‘s far from a risk-free, guaranteed investment. If a startup fails, you could walk away with nothing. So before diving into equity crowdfunding head-first, let’s cover some important aspects to look atand questions to askwhen evaluating a startup you’re thinking about investing in.

First of all, what is a startup? A startup is a hypothetical company created to grow very quickly — as opposed to a small business where the aim or business idea usually isn’t to build a very fast-growing company.

But regardless of the…


Something worth celebrating is happening in the world of finance. Equity crowdfunding is leveling the playing field for founders seeking funding, and as a result, women entrepreneurs are thriving in this space. This benefits everyone, but we still have a long way to go to fully empower female entrepreneurship.

Challenges and Opportunities Facing Female Founders

It’s 2021, and sourcing capital is still a huge barrier for female founders. Business-loan approval rates for women are 20% lower than for their male counterparts, and less than 3% of venture capital worldwide goes to women. …


Whether you’re at the early stages of developing the next big idea or have an already established venture that’s ready to scale, it’s likely you need funds to make it happen. With equity crowdfunding, you could have quick access to capital, community and visibility, all without debt. Find out if it’s right for you, and how to get started.

You might be eager to share your passion with the world ASAP. You might not have great credit or sufficient collateral to secure a traditional loan, or you might think banks are a force of evil. Maybe you looked into seeking…


Published on Jun 3, 2020 in Crowdfunding News

What do you get when you combine an innovative rentals platform with a top-notch team and a modest crowdfunding goal? A $1 million raise in less than one week. Here’s how the Rentberry team got there:

Setting the Stage for Success

As with most successful campaigns, Rentberry began their crowdfunding journey primed for success by combining two key elements investors look for:

#1: Established traction

#2: An innovative product in a market ripe for disruption

In Rentberry’s case, the team came to the table with more than 30 industry leading partnerships and 231,000 active users already established…

Arora Project

We raise capital for high-growth ventures | Forbes Agency Council Member |Official Partner of Wefunder | $100M+ raised & invested

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